Get the German you need
With the Goethe-Institut
The Goethe-Institut wanted to reach out to the audiences of SEA with its online German courses. It was the Institut’s very first structure campaign for the region.
We connected the campaign, build it out, and got it sold in to all the stakeholders. It was fun, and rewarding particularly when we saw the results. Es war fantastisch!
Scope of work
Campaign planning, implementation and optimisation. Campaign ideation and design. Branded film concept and production. Paid media planning, buying and optimisation. Campaign tracking and reporting.
Effective Creatives at work
What we made
6 main films and cutdowns
4 main campaign visuals adapted into 6 languages and multiple formats
Geographies
Indonesia , Malaysia, Singapore, Thailand, The Philippines, Vietnam
“We’re really happy with the campaign. In particular, the film captured the flavours of the key Southeast Asian cities and presented our brand’s personality very well!”
— Nico Sandfuchs, Head of Information Services, Southeast Asia, Australia, New Zealand, Goethe-Institut Indonesien