Go beyond
A playbook for b2b brands ready to break the mould
Seven rules of play for brands that want to stop blending in. No forms. No spam. Just ideas we’ve seen work, and think you’ll want to try too.
The Laughing Cow
Fondly remembered but fading, The Laughing Cow was stuck in nostalgia. We rebuilt its presence across Southeast Asia - reconnecting with moms and re-engaging millennials, bringing the brand back into everyday life.
From Nostalgia to Now
evian
Scaling Digital,
Staying Premium
As evian entered eCommerce, we helped shape the playbook across eight Asian markets, maintaining premium positioning while driving performance. The result: 13x ROAS, without compromise.
Ingredion
Texture is technical but winning in food and beverage takes more than specs. Ingredion needed to turn the science of texture into a story that captured manufacturers’ imaginations and consumers’ hearts. We created a global campaign that brought its Texture Equation to life, bridging science and storytelling to position Ingredion as a leader in texture innovation.