We are TRIAD,
the Beyond Agency
We are a team of sharp, creative minds united to craft audacious yet grounded work that drives meaningful growth for our clients. “Beyond” is where we push past conventions, break down silos, and step outside comfort zones. It’s where we captivate, exceed expectations, and, simply, win.
We take businesses beyond.
How far? That depends on the challenge.
Sometimes it’s about telling the story better.
Sometimes it’s about aligning the process sharper.
Sometimes it’s about building faster paths to market.
We configure ourselves to fit—whether that means a full team, sharp strategic minds, or AI-powered outputs.
Whatever the challenge—we match it.
From Nostalgia to Now
with The Laughing Cow
Years ago, The Laughing Cow was losing relevance in Southeast Asia—fondly remembered, but largely forgotten. The brand had affinity, but it lived in nostalgia.
We rebuilt its presence across Singapore, Thailand, Malaysia, and Cambodia—reconnecting with moms and reaching millennials who grew up with the brand. Through campaigns that made snacking moments memorable again, The Laughing Cow found its place—not just in memories, but in everyday lives.
Feel like your brand needs a lift? We’ll raise it with you.
Scaling Digital, Staying Premium
with evian
When evian expanded into eCommerce, we worked alongside them – helping to shape the rules of play and building the discipline needed to sustain premium positioning across eight Asian markets all whilst keeping pace with the fast moving retail consumer.
Through regional playbooks and market-specific activations, we achieved 13x ROAS – delivering performance without compromising the brand.
Looking to open new ground? We’d be right there with you.
Leading the Texture Conversation
with Ingredion
Texture is technical—but winning in food and beverage takes more than specs. Ingredion Inc needed to translate the science of texture into a story that captured manufacturers’ imaginations and won consumers’ hearts.
We created a global campaign that brought Ingredion’s Texture Equation to life by bridging science with storytelling to position Ingredion as a global leader in texture innovation.
Have a market problem you need to tackle? Let’s crack it together.